Name
Panel 2: Meeting the New Needs of the Critical Middle Market Customer
Date & Time
Wednesday, October 19, 2022, 10:30 AM - 11:10 AM
Howard Forman Mike LaCava Balakrishnan Narasimhan
Description

Middle market customers represent a sweet spot for many banks. They generate a large and important stream of revenue, are far more dependent on their bank partners than their larger corporate counterparts, and their growing sophistication is creating new opportunities for financial institutions with the right products and services. This session will highlight how their needs are changing, how banks are evolving their strategies, and the ways in which technology can be leveraged for differentiation, and higher client retention and satisfaction.     

Moderator:
Christine Barry