Moderator: Christine Barry, Head of Banking & Payments Insights & Advisory, Aite-Novarica Group
Howard Forman, SVP, Head of Digital Channels, PNC
Mike LaCava, Chief Product Officer, Webster Bank
Middle market customers represent a sweet spot for many banks. They generate a large and important stream of revenue, are far more dependent on their bank partners than their larger corporate counterparts, and their growing sophistication is creating new opportunities for financial institutions with the right products and services. This session will highlight how their needs are changing, how banks are evolving their strategies, and the ways in which technology can be leveraged for differentiation, and higher client retention and satisfaction.