The Threat of Super Apps and Impact on Banking: Unlocking Opportunities with BaaS and Embedded Finance
Digital transformation is unlocking new business model opportunities ranging from Digital-only Banking, Banking as a Service (BaaS), SuperApp based marketplace approaches, among others. Join this session as we discover how progressive banks can create new revenue streams and reimagine customer engagements with these models. Discover why this is the biggest trend for next decade that you can’t afford to miss. Debate whether it will create winners-take-all possibilities or democratize banking further.
Moderator: Ariana-Michelle Moore
Speakers:
Wade Peery, FirstBank
Kapol Tandon, Infosys Finacle

Achieving Hyper-Personalization Throughout the Customer Life Cycle
Hyper-personalization is a critical piece of retail bank transformation. People increasingly expect to see it delivered across the customer life cycle—from marketing and onboarding to customer service (including call centers), loyalty programs, fraud prevention, and collections.

This session will explore practical ways to achieve hyper-personalization at scale, including:

• The building blocks of hyper-personalization
• The secrets to success for personalization initiatives
• The critical role of line-of-business leaders in managing personalization
• Why you don’t have to rip and replace your current infrastructure or mission-critical technologies

Moderator: Stewart Watterson
Speakers:
Patrick Kelly, First Horizon
Jaron Murphy, FICO