AJ Boury is Chief Operating Officer at TIFIN Wealth, the AI engine for organic growth, where he oversees the Go-To-Market and Operations functions. He joined TIFIN in early 2020, and previously served across TIFIN’s portfolio of wealth-focused technologies, and led its corporate communications & marketing functions. Prior to TIFIN, AJ served as Vice President, Segment Marketing at Prudential Financial. He led a team responsible for the acquisition and retention marketing efforts against key customer segments. AJ previously held advertising, marketing, and business development roles at Citi, and led multiple accounts at leading integrated marketing agencies in New York. AJ brings a long career of brand building, product launches, and digital media expertise to the TIFIN team. A New Jersey native, he graduated from the College of New Jersey where he played football.